The Chance of a Lifetime. Really!

Where else can you go to create real sales increases and keep them?

This newsletter covers games of chance and sweepstakes (contests, instant-wins, drawings) in non-consumer award programs. 

• Very few winners, but plenty of losers
• High performers aren’t interested - general skepticism and questionable credibility
• Can’t be used for goal-setting, an important motivational ingredient

 

Traditional games of chance are at best event promotions with a very short lifespan and even shorter coattails for creating involvement and new business. Typically, sweeps and games generate a blip but rarely a boom. At worst, however, they can fritter away the trust and integrity assets you’ve been trying to build, and that might make them the worst thing you can do in pursuit of long-term loyalty, support, and captured discretionary performance. Is there a place for traditional games of chance in an incentive plan? Sure, as a diversion or periodic event. As the core of a performance-generating, culture-changing business builder? Well, surely not until now. 

Look at what a genuinely original and exclusive difference – our Variable Ratio Award System - will do: 

• Everyone a winner and every card a winner
• Grand prize opportunity on EVERY card
• Create an instant buzz and maintain it year-‘round
• Utterly simple, fast – tailored to your program theme and purpose
• Broad choice of merchandise and travel awards
• Totally accountable investment with impressive ROI
• We take the risk. Just pay a flat, modest amount per card. That’s it.

 

Real life, real power, right now: 

Some 12-month current stats:

Objective: Encourage several hundred employees of a national chain to ask customers if they need additional home services and materials

• 2 year history using cash awards showed significant reductions before we took charge
• Lead generation production up 33%
• Sales revenue up 30%
• Average unit sale from leads up 13%

 

Absolutely consider using games in your award programs. But, don’t take any chances with your performance investment. Our game card system eliminates the mystery and keeps the magic of performance.  

There is no chance you will lose.

 

 

Motivation Excellence^®creates maximum value for our clients through thoroughly researched, ROI-developed, measurably designed and operated performance improvement solutions. Delivery of this value requires experience and expert resources in every area of performance improvement.

 

• Research and program design expertise, Performance by Design®, builds our clients’ performance improvement initiative on a solid foundation and provides predictable ROI results.

 

• Communications drive awareness and excitement for our clients’ programs/goals and keeps participants focused on their personal award opportunities.

 

• Performance measurement and reporting turns raw data into actionable, meaningful information for our clients’ management and their participants.

 

• Merchandise Awards reward all levels of participants and lifestyles with ultimate selection, ease of ordering and unsurpassed customer service; satisfaction is guaranteed.

 

• Group Travel Awards areExperiences of Distinction® with travel services that truly ignite the imagination, influence maximum performance, deliver dreams and ensure long-term reinforcement of our clients’ objectives.

 

• Measurement continually tracks and forecasts our clients’ goals, budget and results.  Timely, actionable information allows clients to be proactive and nimble in a changing marketplace.

 

• Unsurpassed commitment and service across all elements results in reaching our goal of mutually beneficial success and continually growing partnerships with our clients.