Not A Gift, More Than A Gadget:

The Art and Science of Clutterbusting

However masterfully the copy is written, it’s difficult to capture anyone’s attention, let alone commitment.  We are all overwhelmed by information, some of it useful, and that was true before email. Most of it runs together like so much “stuff” that we have a tough time determining what’s worth our time and focus.  

Fact is, we don’t take the time to re-educate. We are more reluctant than ever to change our thinking, try something new, alter what/how we’re already doing. In the midst of all this, what does cause us to stop, consider and act on a new idea? What does it take to break through our own pile of clutter and get us on board? 

Most of what we do at MEI is business-to-business marketing on a finely-tuned, elevated level. What we sell on behalf of our clients is not a product, easily defined with features, benefits and price aspects. We sell our client’s people – customers and employees – on the virtues and rewards of doing what they do faster, better, more selectively. We sell positive change, and we’ve done it since 1985. Along the way, we learned that nothing we do matters much if no one is paying attention. Success here is, well, for all the marbles.

We didn’t invent “3-Ds” or “dimensionals,” but we have brought their application to a point of stunning advantage for our clients. With us, it’s absolutely an art form, creating such compelling, high-touch power tools. How? By ensuring they are artfully sourced and packaged, creatively presented to the target audience, appropriate to the business message, serve a demonstrable business purpose and deliver ROI-rich impact.

We and our clients know that breaking through the clutter is only part of the solution. We have to deliver the goods once inside the mental door. Sometimes, it’s a “piece of the award” that keeps the magic building throughout the incentive program. Frequently, it becomes the talk of the organization. Always, it is a sterling business weapon. 

Please contact us. We guarantee 3-dimensional enlightenment and you won’t even have to wear special glasses. 

And that’s on the level.