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Research
- Organization: Mission, values, history,
employees, products, services
- Distribution: Distributors, dealers,
customers
- Industry: Competitors
Develop Business Fit: Impactful solutions
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Program Design
- Develop
program recommendation & support measurement models
- Rules structure
- Creative Marketing compaign
- Performance Management plan
- Meaningful, impactful award mix
Implement Program: Launch training, communicate, measure individual & program monthly performance, reward
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Analysis
- Client Data: Historical, current,
forecast
- Industry Potential: Competitive product, share, current programs
Refine Measurement Models: Performance, budgetary ROI
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Measurement
- Compare program results to original models
- Performance level achievment
- Summarize actual program budget
- Comfirm final program ROI
- Survey participants
- Communicate findings
Adjust future goals from end-of-program results.
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